How to Price Recurring Lawn and Cleaning Services
The short answer
Price recurring services per visit from your real cost: labor time times your hourly rate, plus travel, supplies and margin. Then offer a small discount for weekly or biweekly plans in exchange for predictable work. Check your price against local averages so you're competitive.
Start from your cost, not a competitor's price
Time a typical job from arrival to departure, add drive time, and multiply by the hourly rate you need to cover wages, insurance and equipment. Add supplies and your margin. That's your floor; never quote below it.
Then look at the market. A standard mow runs about $35 to $80 a visit and a standard house cleaning about $120 to $240. If your floor sits well above those ranges, look at route density before cutting the price.
Make recurring the easy yes
Recurring plans are worth a discount because they fill your calendar and cut sales time. A small per-visit discount for weekly or biweekly service, billed automatically after each visit, usually beats chasing one-off jobs.
Raise prices once a year
Tell recurring clients about rate changes early, explain them briefly, and apply them at the start of a season. Clients who are happy with the service rarely leave over a modest annual increase.
Frequently asked questions
How much should I charge for weekly lawn mowing?
Most standard mows run about $35 to $80 per visit depending on lot size and region. Build your price from your time and costs, then check it against that range.
Should recurring cleaning clients get a discount?
A small one is common, because weekly or biweekly clients give you predictable work and less time spent selling.
